Jeff Bezos Stepping Down as Amazon CEO is a Win for Amazon Sellers

The job of every good leader is to recognize when it’s time to move on.

Announce $125 Billion in 4th quarter revenue, CHECK!

Step down as CEO CHECK! And … it’s just Monday….

Amazon founder Jeff Bezos announced he will step away from day to day operations and transition to a new role as executive chairman by summer 2021. Andy Jassy, the current head of the company’s cloud-computing service will become Amazon’s next CEO.

As one of the original Amazon Sellers, I now not only move thousands of products on Amazon every day, I teach hundreds of students in my Amazon course all over the world, how to do the same. The future is Amazon, and its already here. But now as high volume Amazon third party sellers, we are left wondering what the future will hold without Bezos at the helm.

Amazon is essentially a 26 year old startup which continues to evolve to meet a seemingly insatiable market. At the dawn of the COVID19 pandemic, thousands of entrepreneurs selling on the Amazon platformed watched in awe as change after change showed how Bezos continues to pivot the company into the most customer-centric company ever built. Sometimes to the chagrin of it’s 3rd party sellers like us. But many of us adapt to change have thrived.

So here are 5 reasons why I think Bezo’s departure from the helm will be good for Amazon Sellers.

  1. While known for answering every email personally (sometimes via his team of assistants) Bezos ruled with an iron fists and while his policies were good for Amazon they did not always reflect the interests of third party Amazon FBA Sellers.
  2. Andy Jassy who is a Harvard MBA will be more seller friendly. Jassy has been with Amazon since 1997 and while he subscribes to Jeff’s customer centric approach he also has been known to believe strongly that 3rd party sellers are the lifeblood of Amazon Marketplace and will likely put many more seller-centric policies in place to help usher in a new era for Amazon sellers.
  3. While the now famous solve everything email may no longer function Andy Jassy is going to have any strong role in this field and give away his e-mail for sellers to use. Additionally teams set up by Jassy will likely attend to seller issues faster and more systematically than when waiting for Jeff to respond was an option. Perhaps once Jeff steps down, will be worth a try when all else fails.
  4. There will be a honeymoon period with Jassy and likely if he is replaced with his replacement. That is 2 periods of new policies favoring savy sellers that can be taken advantage of and utilized to push products up in the rankings.
  5. Jassy knows the internal workings of Amazon better than most and particularly from a technology standpoint having been in charge of AWS for so many years. Word from several reps at Amazon that we spoke to this week is that, from day one that he is in charge, he plans to fix all of those annoying bugs us sellers have been complaining about for years.

Only time will tell but the way it looks from here, right now, this may be the change we all needed. Who knows if one day we may see Jeff do a Steve Jobs & phoenix style return from the ashes.

“Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.”




Amazon Expert, Thought Leader, Serial Entrepreneur, Millionaire Herbal Ecstacy and Vapir Inventor

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Shaahin Cheyene

Shaahin Cheyene

Amazon Expert, Thought Leader, Serial Entrepreneur, Millionaire Herbal Ecstacy and Vapir Inventor

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